Challenge:
How can Vanclaes ensure that the right experience leads to the right brochure?
The job:
There are many different types of price lists for different boats. The experience of the price list must fit the type, so that someone can immediately grab the right brochure that belongs to his boat. The experience of someone with a sloop is very different from someone with a speedboat or jet ski.
The job is to create leaflets with a uniform appearance, specifically for each type of trailer. Any special parts may be highlighted more.