How can JUKE take on the role of a guide and create it’s own identity through social media?
In order to create an identity for JUKE, other brands with an existing identity had to be researched. By collecting social media posts from other brands and creating a moodboard, inspiration could be gained.
The next step was to figure out what message JUKE wanted to bring to people though social media. Accessible, positive, familiar and curious are the key values of the JUKE personality.
How could JUKE convey these core values through social media?
Before creating a new social identity, research had to be done.
A few things were very clear from the moodboard:
• The size of the posts (1080×1350)
• Clear messages
• Connect through engagement
• Inspire people
With the new social media identity JUKE can show that they are colorful, innovative, inspiring and informing. With a wide selection of posts JUKE is able to be…
…up to date. It tells you which competitions you can participate in, which charts are currently on the radio and whether you can tune in live at events.
…dynamic. It highlights different content every day based on your moment, how you feel and what’s going on in the Netherlands.
…up for more. It makes radio personal, to ensure that you can listen to (radio) content exclusively.
Credits: JUKE, Talpa Network