Challenge:
How can JUKE take on the role of a guide and create it’s own identity through social media?
The job:
In order to create an identity for JUKE, other brands with an existing identity had to be researched. By collecting social media posts from other brands and creating a moodboard, inspiration could be gained.
The next step was to figure out what message JUKE wanted to bring to people though social media. Accessible, positive, familiar and curious are the key values of the JUKE personality.
How could JUKE convey these core values through social media?